Flexaway System Celebrates Six Years Of Successful Selling On The Internet
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by: Bev
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Date: Fri, 13 Nov 2009 Time: 12:30 PM
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One of the hurdles Mrs. Hanna says she faced in the beginning was fixing a comfort issue with her product, the Flexaway, which had defied her otherwise "perfect answer" for a facial anti-aging system that provided a nonsurgical facelift through tightening of muscles, lifting of facial features such as eyebrows, eyelids and down-turned lips, and working to smooth frown lines and laugh lines -- and all taking no more than a minute or two a day to accomplish. "Pricing was not as critical back then as it is now. The bad economy means less money to spend, and on top of that Google is taking a much bigger slice of the pie now because there are so many more competitors bidding on cost-per-click. Occasionally I am taken to task by someone who wants to purchase the product but simply can't afford it. Many people don't realize that Google provides the service that allows them to find us. Without Google we could not exist.
Mrs. Hanna says she is finally satisfied that the Flexaway System has been perfected, both in terms of its effectiveness and for its ease and comfort of use. She says her return rate is now below 1%, an enviable rate for any product when you consider that 2% is considered excellent. "When I get a phone call from a skeptical customer who bluntly asks, "Does that thing really work?" my response is often equally blunt: "99% of the people who buy it seem to think so."
When asked how the economy is affecting her sales, Beverly readily admits that the last couple of months have been scarey. "People are more afraid than ever to use their credit cards on the Internet, worrying about security as much as about interest rates. The problem is that the Internet doesn't have the consumer protection in place that you have in television or print advertising. This is Dodge City 2009 as
far as the Internet is concerned and the consumer has to be cautious." Mrs. Hanna says that all of her established competitors are responsible and honest professionals selling products as advertised. Recently, though, a new product has come on the market, an inexpensive device that fits under the chin for exercising neck muscles, claiming to get rid of a turkey neck. After only two months of doing business, this company has racked up a huge number of customer complaints, posted on their website under 'Complaints,' alleging credit card overcharging, where they are led to believe they are paying $19.99 plus S&H when in fact their credit cards are being charged far more.* "This sort of business practice can go unabated indefinitely and can totally destroy small businesses like ours that do not have a trusted brand name recognition. I'm not talking about the occasional nasty comment which most of us have had posted on our websites -- some genuine, some with hidden agendas, some to exorcise demons, most to see their words in print. What a buyer should look out for are multiple complaints that show a clear pattern of abuse, rather than a few isolated incidents.
* Mrs. Hanna purchased the product in question to test it for herself. She received two kits instead of the single kit she had ordered, along with two jars of cold cream she had NOT ordered but which were charged to her credit card anyway. Her credit card was charged $60.78 instead of the $19.99 plus $7 S&H shown on order. "Send for the Marshal," she says with a wry grin, "It's time we run them slippery dudes out of Dodge!"
About the Author
Beverly Hanna is author of this article on Turkey Neck. Find more information about Wrinkles here.
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