Looking At Advertising for Your Business
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by: rdokoye
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Word Count: 473
Date: Thu, 22 Jan 2009 Time: 12:00 AM
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The most expensive aspect of running a successful business is advertising, the shear amount of money that will be spent on advertising. Your business can not and will not grow unless you invest in advertising. Advertising is the life sources of any and every profitable business. And regardless of how you choose to go about advertising, it will cost you in some form or another.
Every successful business is built upon, and continues to thrive, primarily, on good advertising. The top companies in the world allocate millions of dollars annually to their advertising budgets. Of course, when starting from a garage, basement or kitchen table, you can't quite match their advertising efforts - at least not in the beginning. But there is a way you can approximate their manoeuvres without actually spending their kind of money. And that's through "P.I." advertising.
"P.I." stands for per inquiry. This form of advertising is most associated with broadcasting, where payment is made solely for the responses you receive to your advertising message. It's an extremely popular method similar to bartering and is used more advertisers than people actually realise. The main advantage of this form of advertising is stacked in favour of the advertiser, because with this type of advertising setup you pay only for the results of the advertising campaign.
To get in on this "free" advertising, start with a loose leaf notebook, and about 100 sheets of filler paper. Next, either visits your public library and start poring through the Broadcast Yearbook on radio stations in the U.S., or the Standard Rate and Data Services Directory on Spot Radio. Both these publications will give you just about all the information you could ever want about licensed stations.
An easier method could be to visit or call your local radio stations, and ask whether you can their current copy of either one of these volumes. Purchasing them outright could cost you as much as $75.
Once you have a copy of either of these publications, select the state or states you want to work first. It's generally best to begin in your own state and work outward from there. If you have a money-making manual, you might want to start first with those states reporting the most unemployment.
Use some common sense, who are the people that are most likely to be intrigued by your offer and where is the largest concentration of these specific people? You wouldn't try and sell suntan lotion in Minnesota during the winter season, would you?
At any rate, once you've got your beginning "target" area decided upon, go through the radio listings for the cities and towns in that area, and jot down in your notebook the names of the general managers, the station call letters, and the addresses. Be sure to list the telephone numbers as well.
About the Author
Uchenna Ani-Okoye is an internet marketing advisor and co founder of Top Affiliate Programs
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