Social Media: Important Lawyer Marketing Tool
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by: tamia87
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Word Count: 459
Date: Thu, 26 Feb 2009 Time: 5:51 PM
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Many Lawyers have a website as a formality. These sites tend to go into little depth about the firm, usually with brief blurbs about their history and contact information. In turn, these sites shortchange the firm of potential business. By utilizing social networking sites like Facebook and LawyerAhead, a lawyer connects with millions of potential clients.
Rex Gradeless is a prime example of social media’s potential. Rex is a third-year law student at the St. Louis school of Law. After joining Twitter in November 2008, Rex built his following to six thousand in two months. He attributes his following to his daily link sharing to those that follow him. The potential benefits of social media are shown by what Rex said during an interview with LexBlog. “I send about 15-20 useful, or interesting, links a day to those following me. These links range from topics including (but not limited to) social media, web 2.0 technologies, lawyer tech tips and legal marketing with social media. From there, I began to talk with those in the legal community and build relationships. People enjoyed my links so much that I quickly gained, and have maintained, a substantial following in the legal community.” To date, Rex7, Rex Gradeless’ username, has over ten thousand followers.
Although many will not find their following grow as quickly as Rex’s, Twitter is catching on like wildfire. They say when you first try it you will not get it. Twitter is a mixture of blogging and text messaging, limiting posts to 140 characters. This is still in its infancy yet many people are “getting it” and growing Twitter by leaps and bounds. One would be tempted to cop out and create a generic “firm” Twitter account, but in Smashing Magazine’s article, “8 Useful Tips to Become Successful with Twitter”, Paul Boag makes it clear that you need to keep it personal.
The speed at which one is able to build relationships and connections with the use of these sites is remarkable. As it stands, LinkedIn has 30 million users, Facebook gets 132 million unique visitors per month, Twitter is the fastest growing social network, and Youtube is the second largest search engine. All of these comprehensive services are excellent ways to get a lawyer’s name and the name of her firm out
About the Author
Tamia Johnson works for a PR Agency for marketing. For more information on lawyers , attorneys, vancouver lawyers, toronto lawyers please visit www.lawyerahead.ca
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