Selling Items Using the Party Methodology
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by: rdokoye
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Word Count: 501
Date: Fri, 23 Jan 2009 Time: 12:00 AM
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On the day the party is to begin, your first step should be to get your merchandise display set up early. The party should logically be held in the largest room in the house which is usually the living room, with the merchandise display set up as the center of attraction.
The merchandise should be set out on a sturdy table covered with a good white or light coloured cloth, and the merchandise should be arranged by group or type - the jewellery items together; perfumes, bath oils and colognes together; crystal together, and so on.
Try and make your merchandise display look creative, imagination with a bit of showmanship for good measure. This will create the illusion of making your display look more valuable than it really is. Those individuals that do put more effect into their merchandise display find that it increases their sales by as much as 25% of an ordinary display.
For instance, a high intensity light focused on the display will cause the jewellery to sparkle, the stainless steel to gleam, and the brass-ware to glimmer like valuable heirlooms.
Another cool idea that you can deploy is to tack a piece of velvet onto a piece of ply wood measuring 4 by 6 feet and use it to display earrings, rings, watches and necklaces.
In jewellery sales, another idea is to hang a mirror on a wall near the merchandise display. If you or your hostess has room, you might want to set up a card table, covered with an expensive looking piece of material, place a dressing table type mirror on this table, with a chair available for your guests to sit at the table while they try on the various items. The guests then make their selections after determining how each item looks on them.
Regardless of the method that you deploy to make it easier for your guest to select and purchase something, having a hand mirror handy is an absolute must especially when selling jewellery. It would be wise to have several hand mirrors available, at least two for your merchandise display table and an extra one on your admiration table.
Besides your merchandise display, be sure also you're organized with your refreshments. These usually consist of coffee, tea, soft drinks, cookies or other "nibble" items. The host or hostess usually makes arrangements in advance for one of the guests to assist with the serving of refreshments.
Be sure that you use nametags for all your guests and have a couple of felt tip marking pens handy and don't forget to have those order forms. These could be standard two-piece self carbon order forms, one copy for your customer as a receipt and the other you file for future reference. The best solution is to purchase the order forms. All of these items can be found in your stationery store. Be sure to rubber stamp your name and address on to each copy of your order form, do this in advance, before the party begins.
About the Author
Uchenna Ani-Okoye is an internet marketing advisor and co founder of Top Affiliate Programs
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