Advertising Your Investment Property in a Slow Market using Flat Fee MLS
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by: sverdlow
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Word Count: 414
Date: Sat, 21 Mar 2009 Time: 4:05 AM
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It's amazing how many listings have blurry photographs, unattractive pictures, or little or nodescription. Make sure that your MLS listings are interesting and really summarize the benefits and the attractions of the house. Make sure that the pictures are crisp and disclose the best possible colors and angles. Use Photoshop on your pictures to delete any garbage from the front of the home, any fallen leaves, or any gray skies that happened to be there when you are taking your picture.
If you're hosting an open house, use arrow signs on a main street. If your investment property is a little out of the way, you'll have to employ dozens of signs in order to guide people from the nearest main road all the way to the open house. Consider tying balloons to the sign on the road, or use brilliant colors or large font to make sure that drivers see your sign.
Every hardware store retail pre-made “for sale” signs that allow you to simply write in a phone number. Shun using these signs. They look cheap and unprofessional. Instead, have your signs professionally made, and make sure that you get a solid metal framed sign that comes with a flyer holder. This lets you to put a small flyer for the property right in the sign. Even when you're not there having an open house, people can drop by and get out a flyer to take home with them.
Make sure that your flyer is full-color and includes high-resolution photos of the interior of the property. If you want your investment property to sell, make sure that the copy is very interesting and outlines all the benefits of the home. Allow your tenants or potential buyers to really imagine themselves living in the property. Don't be afraid to use adjectives or to request people to “imagine yourself sitting on the deck of this wonderful Victorian home….” that is the sort of writing and the sort of description that will get people attracted. Don't be afraid to let your personality shine through when writing your brochure.
About the Author
Julie is the writer of Chicago Flat Fee MLS. You can find more articles at Chicago Flat Fee MLS Listing.
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