What Do You Know About Internet Marketing?
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by: rdokoye
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Word Count: 414
Date: Fri, 16 Jan 2009 Time: 12:00 AM
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One of the most famous names in advertising is Claude Hopkins. It was he who tagged direct-response advertising, which entails magazine ads, press ads, upfront send sales letters and any kind of marketing texture that attempts to influence and persuade with language. Though we are living in the golden age of engineering where virtually all we may ever want is only a click or two away, Hopkins work is just as relevant today, online and on eBay, its salesmanship in pixels, in other words, we sale on eBay with language read on a monitor, rather than in copy.
The key concept to think about is this: as a vender, you're in the business of making sales and the most beneficial way to make more sales and make more money is to use proven techniques of salesmanship. In fact, most of what Hopkins and numerous other great advertising geniuses, past and present discovered could be applied to your eBay listings with great effectiveness.
Let's take a look at some of these selling ideas and how you may apply them to your eBay listings.
Use simple, everyday language. A conversational flavour that's descriptive and to the point keeps readers actively involved in your message. Confound them with fancy words and you put them off.
Same thing happens when you try to write formally rather than communicate in a down to earth way. The rationale is that most groups were taught to write in a stilted way, instead of to write the way they'd communicate over coffee. Break it to a buddy about your wonderful item, using informal language. It works. And it's much easier.
You need prospects to see your item, even though most will not. If you're conservative in your approach, at smallest you've got a scrapping chance of making a sell. You want to be able to convey to them a message illustrating your terms in relation to any sales, that way they'll have a firm understanding about how to resolve bids or purchases, knowing precisely what to do to get what they want.
Be prospect-centered instead of product-centered. Most sellers get this confused. They inform others only about the item up for auction. But the informed merchandiser thinks from the candidate's point of view. What this means is that your description is focused on what the item can do or what it means to the buyer, rather than only what it is. Keep the interest of the customer in thought at all times.
About the Author
Uchenna Ani-Okoye is an internet marketing advisor and co founder of Insightempire.
Find more information on advertising at: eBay Products
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