When Starting Your Business Think Long Term
View PDF | Print View
by: rdokoye
Total views: 3
Word Count: 414
Date: Wed, 21 Jan 2009 Time: 12:00 AM
0 comments
While it's true anyone may trade just about any thing at any conferred time, it's a requirement that serious marketers deliberate on the long term implications. Making that quick sale will feed you now, but the long-term approach to consistent and reiterate sales will feed you in style for life.
It may surprise you as it did me just how many customers come back again and again to examine your auctions and to buy. At close examination, nearly a whole 50% of the feedback I have received has come from repeat buyers. It might have been the second or third time a buyer left feedback and hence my total feedback score didn't change. What this means is that nearly half of all the people who left positive feedback had already done so and hence, it didn't grow my assessment. But the fact that so many had become repetition buyers underscores the value of creating a good experience for customers.
Customers return because of their early positive experiences, they may feel as though they got at least as much as they bargained for and overall, feel as though they came out on top. If they didn't, you can bet they wouldn't return and may possibly even leave you unfavourable feedback.
If you pull out all the stops to make the sale and maximise your earnings today, just be sure that you don't sugar-coat your offer and hide its negatives. That's the kind of approach you may expect from a shady used car salesperson who fails to uncover that the car you're about to buy was involved in a serious accident and consequently received some internal damages that aren't viewable to the open eye.
Your first sale to any consumer on eBay or in any other arena is generally the hardest to come by because it requires some belief on the part of the purchaser. You may try to make that leap as much of a baby step as possible, but it still means buyers have to put their trust in you to deliver precisely what was promised in your ad.
Once the item is received and it's exactly what was expected, the buyer immediately feels good about the whole experience. With just one good experience, your stock increases considerably as the purchaser associates good feelings towards you. If you've got something else to provide that this specific buyer is interested in, you've got a much better shot at winning him or her over a second time.
About the Author
Uchenna Ani-Okoye is an internet marketing advisor and co founder of Insightempire.
Find more information on eBay at: eBay Coupons
Rating:
Not yet rated
Comments 
No comments posted.
Add Comment
You do not have permission to comment. If you
log in, you may be able to comment.