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Non-Fiction Articles

1: How an ugly duckling became a swan
Over the past 40-plus years as a journalist and marketing communication consultant, I have frequently been told that I am an exceptionally good writer by teachers, friends, colleagues, and clients. But I wasn’t always a good writer; in fact, I used be a very bad one. So what happened to bring about this monumental change?


2: How to make dull information exciting
Someone once said: "There is no dull information, only dull writers." Dull texts and dull presentations on "dull" subjects are not inevitable. The secret of converting dull into dynamic is a fundamental insight into the human psyche known as "Yaffe's Law".


3: Coaching and Writing a Book Go Together: 10 Reasons for Coaches to Become Authors
Life coaches, success coaches, and business coaches can greatly increase their credibility, expand the reach of their influence, and attract more coaching clients by writing a really good book that showcases their expertise and wisdom.

4: 5 Ways to Brain Storm Non-Fiction Book Title Ideas for Your Book
You have finished your manuscript. Congratulations! Wait; before you take the next step. Is your book title a sizzler or a dud? Remember, your title may be 90% of the pulling power for your book. It would be worth your effort to create a sizzling title for your message. Researchers say you have 4 seconds to hook your potential buyer.

5: 5 Irresistible Reasons to Write a Short Book First
If you don't decide to take the shorter easier route of writing a short book first, you may be this time next year still wondering if you should or shouldn't write a book. Don't hesitate any longer; write a short book first and profit sooner.

6: 5 Proven Ways to Write Profit Into Your First Book
Are you still wondering if you have what it takes to write your first book? My vote says you do. I am convinced your audience is waiting on your insightful expertise to help solve their problems.

7: 7 Profitable Things You Get To Do When You Write Your Book
Are you tired of waiting for your bottom line to change? Don't wait any longer; take your profit line into your own hands. Join the list of authors who finally wrote their book and profited from doing so?

8: How To Write A Book That Pulls Readers In Like A Magnet
Are you still wondering if you have what it takes to write your book? My vote says you do. I am convinced your audience is waiting on your insightful expertise to help solve their problems.

9: How to Design Your Book Title to Hook Your Potential Book Readers?
Is your book title designed to hook your potential reader? It should; titles are one of the most important aspects of your book. Did you know the average reader, publisher or editor only spends about 6 seconds looking at the front cover of any book.

10: How to Write a Non-Fiction Book to Sell Way More Books Than Your Competition
Why would anyone buy your non-fiction book over another in your category? Will your book stand out in the crowd of books on your subject? Does it solve any problems in your field easily? Think about it, most readers are looking for non-fiction books to solve problems.


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